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Lexus Deeply Crafted

Fox and Wizard dug deep and what emerged was this beautiful commercial for the Lexus LS 500h.

In five weeks we stripped the car model CAD data and prepared it for production.

The liquid simulations were created and a gentle atmospheric smoke system was designed. All this was beautifully textured, lit, rendered, and composited while simultaneously updating a running edit, responding to feedback and creatively pushing the bar till delivery.

We would like to thank The&Partnership Japan and Creative Director - Austin Muncy, for the chance to work on this amazing project and for their trust in our studio's creative exploration and delivery of the job.

You can view the main spot as well as additional one-off shots and stills on Instagram


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