LEXUS RZ : TAKE CHARGE OF THE FUTURE

In collaboration with VML & Ogilvy Japan, we created a high-impact social media spot for the Lexus RZ 450e—capturing the elegance, performance, and forward-thinking spirit of Lexus’s all-electric flagship SUV.

The RZ 450e is Lexus’ first model to be developed as a BEV from the outset. With it, the intention is not simply to deliver zero emission, all-electric driving, but to re-invent the BEV driving experience.