Modern Luxury in Motion – Lexus ES

Fox & Wizard presents a refined visual journey for Lexus—this time showcasing the Lexus ES300h in a full-CG commercial titled Modern Luxury.

Set within a sleek, modernist cityscape, the film highlights the ES as it glides effortlessly through an environment designed to echo its quiet confidence and elegant engineering. The creative approach focused on clean lines, spacious design, and a strong sense of premium motion.

Over a six-week production window, our team managed every stage of the pipeline—modifying CAD data, modeling, animating, editing previz, surfacing, lighting, and rendering—all under one roof. A bespoke environment was designed from the ground up, and we maintained a constantly evolving previz edit to lock down pacing and creative intent in real-time.

Special thanks to The&Partnership Japan and Creative Director Rebecca Ishihara for another inspiring collaboration.