Lexus Electrified - NX450h+



Fox and Wizard created an electrifying commercial for the Lexus NX450h+.


We were given 4 weeks to create this full CG commercial spot. The car model CAD data was prepped, the environment was designed and built and we created a flexible lightning fx system. All this was beautifully textured, lit , rendered and composited while simultaneously updating a running edit, responding to feedback and creatively pushing the bar till delivery.


We would like to thank The&Partnership Japan and Creative Director - Austin Muncy, for the chance to work on this amazing project and for their trust in our studio's creative exploration and delivery of the job.


You can view the main spot as well as additional one off shots and stills on instagram

https://www.instagram.com/discoverlexus/?hl=ja